People can't
choose what they don't understand
Every choice you make about your brand tells people something about your business. The name. The logo. The colors. The website. But how do you know if those choices are bringing the right people in or turning them away?
And if something isn't working, where do you start?
My business has grown. Why does my website still make it look small?
I know I need a new logo. How do I know when I've found the best one?
How do I even choose brand colors? Does it even matter?
I know my offerings are so much better than the competition. Why can't people see it?
Sound familiar?
What vibe is your brand actually giving off? Are you sure?
WHERE TO START
Brand Foundation
A strong brand foundation answers a lot of questions at once:
Who are we trying to attract? Do we know exactly who we're looking for? How can we more easily get people to choose us? How do we reach more of them? And what's the most efficient way to do it?
Because you can't be everything to everybody. The clearer you are about who you want to reach and why they should choose you, the easier it becomes to make decisions about everything from your message and website to your logo and marketing.
In one focused hour, we discover the answers to those questions and more, together.
Ready for answers?
If you're considering a new logo, website, name, rebrand, or simply aren't sure what needs to change, the first conversation is complimentary.
We'll spend 45 minutes looking at what brought you here and what questions are worth answering before you invest further.
Brand Identity · Logo Design · Web Design · Brand Strategy
Moth StorySLAM Winner · Kennedy Center for the Performing Arts · Edinburgh Fringe · ★★★★ · The Moth Podcast · MoveOn · Managing Director of Brand & Digital Strategy · Lincoln Theatre · Lupita Nyong'o's Mind Your Own Podcast · Change.org · Global Brand Director · Story Collider · Capital Fringe · Bonterra · Chief of Staff to the CMO · Under St. Marks Theatre · Winner: Best Storytelling - NYC Fringe ★★★★★ ·
WHO WE SERVE
Mid-Size Firms
Consultancies
Small Businesses
Non-Profits & Orgs
SOLUTIONS WE OFFER
Brand Foundation
Brand Foundation $1,500
Foundation + Visual Identity Starting at $5,000
A strong brand starts with clarity. We define what your brand stands for, who it needs to reach, and the story it needs to tell, then translate that foundation into a distinctive identity designed to grow with your business. Brand Foundation We define the strategic core of your brand, including positioning, audience, brand narrative, personality, voice, messaging, and the ideas that should guide how your brand shows up in the world. Logo Design & Development A distinctive, versatile logo system designed to work across formats, sizes, platforms, and applications. Visual Identity System A cohesive visual language encompassing color, typography, imagery, iconography, textures, graphic elements, and other elements that make your brand recognizable and uniquely yours. Creative Direction A clear visual point of view for photography, video, imagery, and other creative expressions so everything produced for your brand feels intentional and connected. Brand Guidelines Practical standards for applying your identity consistently across teams, partners, channels, and materials. Brand Foundation is available as a standalone engagement starting at $1,500. Full Brand Identity engagements, including visual identity development, are scoped based on the needs and ambitions of each brand.
Brand Naming
The right name tells a story before you have said anything else. We develop distinctive, meaningful names for businesses, products, services, and programs that reflect what you are building while giving the brand room to grow. Naming Strategy We establish the criteria your name needs to meet, including audience, positioning, personality, competitive context, and future ambitions. Name Development We develop and refine a curated set of naming directions, each grounded in the strategy and story behind the brand. Final Naming Recommendation You receive a clear recommendation with the thinking behind the strongest options and guidance for putting your chosen name into use. Trademark and legal clearance are not included and should be completed with qualified legal counsel.
Starting at $1,500
Website Design & Development
Starting at $2,500
Your website should feel like a natural extension of your brand, not a separate piece of it. We create thoughtful digital experiences that bring your identity and story together while making it easy for your audience to understand who you are and what to do next. Website Strategy & Structure We define the purpose, audience journey, information architecture, and content priorities before design begins. UX & Web Design We translate your brand into an intuitive, visually cohesive digital experience designed around how people actually use your site. Website Development We build and launch responsive websites that carry the brand experience from design into a polished, functional digital home. Content & Messaging Direction We shape the hierarchy and direction of website messaging so the words and visual experience work together. Investment varies based on site size, functionality, platform, and content needs.
Brand Activation & Launch
Starting at $3,500
A brand becomes real when people experience it. We bring your identity to life across the channels, content, and moments where your audience encounters it, creating a launch and ongoing presence that feels cohesive from the first impression forward. Brand Photography Custom photography planned and produced around your brand's visual identity, story, audience, and intended applications. Video Production Brand films, interviews, campaign content, social video, and other storytelling assets developed to express the brand in motion. Launch Strategy & Creative A coordinated approach to introducing a new or refreshed brand, including campaign concepts, messaging, content, and rollout planning. Brand Collateral & Templates Presentations, social templates, digital assets, print materials, and other tools that make the identity usable in everyday business. Digital Activation Creative and strategic support for bringing the brand across digital channels, campaigns, email, CRM, and audience touchpoints. Activation engagements are scoped around the channels and assets your brand actually needs.
Rebranding
Starting at $7,500
Sometimes the business evolves faster than the brand around it. We help established organizations reconsider how they are positioned, how they tell their story, and how they show up, then build a brand that reflects who they have become and where they are going next. Brand Audit & Discovery We examine the existing brand, audience, competitive landscape, business direction, and current strengths and gaps. Strategy & Repositioning We clarify what should remain, what needs to change, and how the brand should be positioned for its next chapter. Narrative & Messaging We reshape the story, messaging, voice, and language needed to communicate the evolved brand clearly and consistently. Identity Evolution or Redesign Depending on what the brand needs, we refine the existing visual system or develop a new identity from the ground up. Rollout & Activation We create a practical plan for bringing the new brand into the world across digital experiences, communications, creative assets, photography, video, and other priority touchpoints. Rebranding engagements are customized based on the scale of the organization, the complexity of the brand, and the scope of the transformation.
The story was always there
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Brand strategy
shaped by a
professional storyteller.
Ansa Edim is a brand strategist and award-winning storyteller who has spent her career helping organizations understand what they need to say, why it matters, and how to make people care.
Before founding Mythos, Ansa led brand and digital strategy at organizations including MoveOn and Change.org, building brands and communications designed to reach and move millions of people.
She is also a Moth StorySLAM Champion and award-winning performer whose work has appeared at the Kennedy Center and Edinburgh Festival Fringe. That experience shapes how Mythos approaches every brand: not as a collection of messages, but as a story people need to understand, remember, and want to be part of.
At Mythos, brand strategy starts with story because the strongest brands don't just know who they are. They have a story that sticks.
WORK WITH MYTHOS
Ready to build a brand story that sticks?
Schedule a free consultation directly using the button below, reach out anytime at hello@mythosadvisory.com or drop me a line here!